La Voz Media Group reaches today's Latino consumer through social channels by creating digital content that is meaningful to the Latino community, elicits an emotional response, and is relevant to their lives.
As compared to the general market, options for online media in Spanish are limited. This is why La Voz Media Group provides content in both Spanish and English.
LANGUAGE IN WHICH U.S. HISPANIC MILLENNIAL INTERNET USERS REGULARLY CONSUME MEDIA: MARCH 2014 (% OF TOTAL)
Both english &
NOTE: TV, radio, internet, magazines; numbers may not add up to 100% due to rounding SOURCE: ThinkNow and Sensis, * Hispanic MILLENNIAL Project: Wave 1, April 23, 2014
Second and Third Gen Latinos in the U.S. Hispanics account for 22% of all of US's younger population, representing an ideal target for digital advertising. Despite the opportunity behind these numbers, Brands and Retailers are just now beginning to target this ever-growing and changing demographic and are having trouble reaching them en Masse
Source: AdWeek May 6, 2013; Hispanics more digitally savvy group
La Voz Media Group is positioned to engage the underserved Hispanic demographic with relevant and engaging content while giving advertisers a platform to reach the Latino consumer.
LVDG flagship property LA VOZ DAILY has proven that the market is ripe for Spanish / English content targeted to the U.S Hispanic & Latin America. HOW? By generating close to 2M unique visitors per month and 250k+ Facebook fans since launching in late Q4 2014
eMarketer had predicted in 2012 that by 2015 digital ad spending in Mexico would surpass the $1 billion mark. 2014 turned out to be the year in which digital ad spend hit the $1 billion mark displaying a much greater potential in terms of ad revenue and growth in Mexico. This number is now poised to double by 2017.
Felipe graduated Magna Cum Laude from Florida International University earning a degree in Organizational Communication. Previously he studied Sound Engineering and Music Production at Miami Dade College. Felipe brings years of experience in the entertainment industry as an audiovisual producer, having worked on TV, Radio and Web content development; as well as, advertising and marketing campaigns. A few of his past clients include ESPN, Fox Sports, NASCAR, Discovery Channel, Telemundo and Univision.
Fernando Bendaña is a Social communicator and journalist. He's a literature lover, and enjoys listening to stories, getting involved in them and learning about them. Besides his career, he's studying to become a football coach, his greatest passion. He is the editor in La Voz Daily and is dedicated 100% into this exciting project.
A Colombian dedicated to become an organizational social communicator. She has worked in the country as a consultant for some strategic communications agencies, field in which she has her own initiative: Latam D.C. She has explored the writing world since she was a kid and now writes for La Voz Daily (where she is the author of the blog "Day 28", among others) and Think Contra, in which she develops themes of sexuality and human relations in order to keep them always balanced. She loves sushi, good wine, and especially Freddie Mercury.
She's a 23 year old Colombian working as a social communicator and journalist. She is passionate about books, music, dancing and writing. One of her major interests is to travel around the world and write about the cultural diversity of the countries through the culinary arts. She has worked at Spencer Stuart as Research Analyst, but her love with the letters made her focus on journalism. She has volunteered for the Aldeas Infantiles SOS Foundation, willing to help with the conviction of contributing to the transformation of a better society.
He's 24 years old and he is an Internationalist. He loves history, literature, movies, politics, music and soccer. He dreams about traveling around the world looking for news, facts and implications into major international events. He aims to become an expert communication strategist, serving to government, political parties, NGOs and media. However, his greatest aspiration in life is to live a peaceful life.
Laura is a social communicator and journalist and was born in Colombia. She's a good lyrics lover, she's dreamy and adventurous. Her passionate career began in the organizational area, which she decided to quit to begin the greatest adventure of her life: writing with her soul for world travelers. In her free time, she writes novels and poems, loves to dance and going to the movies.